A BRAND IS MORE THAN JUST A LOGO.
SETTING THE STAGE
WHAT YOU WANT MAY NOT BE WHAT YOU NEED.
It seems everyone in our business has a “proprietary” process or methodology that informs the context of a brand exercise. But you won’t find any forms, standardized questions, or guided facilitation here. We believe every brand we build should be as unique as the process it takes to create it.
DEFINING DIRECTION
EXTRAPOLATING VALUE VIA VERIFICATION.
Determining the trajectory of a brand should begin with strategic guidance that contains a mutually agreed-upon path by both client and creator. As the African proverb says, “if you want to go fast, go alone; if you want to go far, go together.”
CREATING A SOLUTION
DO WHATEVER IT TAKES TO MAKE YOUR MARK.
An estimated 5.4 million business applications were filed in 2021 in the USA. That’s the most per year in the history of the country. An ownable brand identity has never been more critical, as market competition increases exponentially with every passing moment.
SHARING THE VISION
DEPLOY. MEASURE. ANALYZE. ADJUST. REPEAT.
The construction of a brand is just the beginning. Once conceived, the continued evolution of the identity, the materials that support it, and how it interacts with the world must be continuously considered. After all, a brand’s success is just as subjective as its patrons.