Insights Case Studies

Synthesizing Success

Harvesting information is just one part of the social listening puzzle that brands attempt to solve every day. In its raw state, data is just facts and figures. It’s the collision of the right queries with creation of context that brings audience intelligence to life.


The Problem

Growing concern around the effectiveness of a campaign for an international vice category brand.


The Objective

Analyze effectiveness of a multi-faceted marketing campaign focused on brand awareness.

The Ask

Monitor a multi-million dollar brand campaign to investigate its effectiveness on consumers. After harvesting data for two months, it was apparent that the campaign was not only performing poorly but also having an adverse effect on the brand’s overall health.


The Outcome

Based on our findings, the brand was able to halt the campaign 3-months early, re-allocating funds to save over 1 Million USD.