Winston Cigarettes

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01_CASE STUDY

As if finding your brand’s voice online needed to be more challenging, we embarked on a mission to create a vibrant social community for a regulated brand restricted from utilizing the tools that social platforms rely on for engagement.

Client

Winston Cigarettes

Focus

Social Media

Additional Capabilities

Brand & Creative
Content Creation
Customer Service
Community Management
Data & Analytics

Brief

Following the relaunch of the Winston Rewards program, the brand needed to extend it’s reach outside the bounds of traditional media of the past. Enter the Winston Rewards Social Media network.

Platforms

Facebook, Instagram

Performance

Instagram views increased 89% in a single quarter, outperforming the industry average by 18×.
Instagram Story interactions climbed 118% in Q3 2025 surpassing the average QoQ growth rate by 10×.
Facebook engagement rose 53.63%, exceeding the industry’s growth range by roughly 50×.

Expanding to Instagram

Reaching a broader audience with platform-specific tactics.

To reach audiences outside the ones housed in the CDP and on Facebook, we worked to launch the WinstonRewards Instagram channel, focused on creating a bustling community engaging with a spectrum of content ranging from program education to affinity-based creative.

CREATING AUTHENTIC ENGAGEMENT

No ads, no problem.
Time to get organic.

Building a community without advertising meant we couldn’t rely on brands’ typical tricks to get attention and engagement. We went back to the basics, building an organic community from the ground up. By deploying multi-faceted content of all types focusing on the affinities and interests of the users, channel growth, engagement and reach grew exponentially month after month.

02_ADDITIONAL CASE STUDIES

It's now or never.

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