Budweiser

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01_CASE STUDY

We created content aimed at recharging the cultural conversation around a brand’s rich history, revitalizing and reimagining the Budweiser racing brand from one of the most celebrated decades in motorsport.

Client

Budweiser

Focus

Content Creation

Additional Capabilities

Cinematography
Creative Direction
Photography
Production (pre/post)

Brief

The Budweiser brand charged the team with uncovering a compelling way to share some of its rich history in motorsport to ignite understanding and excitement around its unique heritage within a younger audience.

Platforms

Facebook, Instagram, Web

Performance

All merch sold out in under 10 minutes after hitting the Bud website

BRINGING THE PAST INTO THE PRESENT

What’s old will eventually become new again.

Working with agency partners and the Bud brand team, we created a range of limited edition merch honoring the era of racing that Paul Newman helped make famous—the 1970s. Then, we took it to one of America’s most storied racing circuits and captured it on track where it belongs.

honoring a legend

"I will continue to get behind the wheel of a racing car as long as I am able. But that could all end tomorrow."

It’s hard to say who is more prolific, Budweiser or Paul Newman. But one thing is certain: there wasn’t a dry eye in grandstands when the infamous Nissan crossed the finish line at The Glen one more time.