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Case Study: 

UX/UI Design

Backwoods

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01_CASE STUDY

This legacy brand, armed with a vibrant social community, needed 
to engage its audience beyond the likes, shares, and comments, converting their fervor for the brand into the ability to purchase online.

Client

Backwoods

Focus

UX/UI Design
Case Study Highlights

Additional Capabilities

Development
E-Commerce
UI/UX

Brief

With bootleg apparel flooding the streets, it was high time Backwoods got in the merch game. But, their web experience was outdated, and they had no way to sell their merchandise, even if they created it. The ask: a new site, new merch and imagery to support the launch of both.

Platforms

Fully responsive website and e-comm platform

Performance

  • Modernized UI/UX Architecture
  • Frictionless Age-Gated Verification for Regulatory Compliance
  • Expanded Brand Revenue Channels
Backwoods mobile
Backwoods cards
Backwoods Product Cards
Backwoods Video Cards

02_ADDITIONAL CASE STUDIES

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_ Navigation

Partners

Capabilities

Reel

Ethos

_ Social

Instagram

LinkedIn

_ Location

35.2271° N, 80.8431° W

Charlotte, NC—USA

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Built 💪 in Charlotte
©Tripwire 2026 — IT’S NOW OR NEVER™
Built 💪 in Charlotte